Privacy Policy

Last Updated: 2025-11-05

  1. Introduction
    AURORABELLE LTD (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website www.aurorabelle.top (the “Site”).
  2. Information We Collect
    Personal Information:
    Name and contact details
    Delivery and billing addresses
    Payment information
    Purchase history
    Account credentials
    Technical Information:
    IP address and browser type
    Device information
    Cokies and usage data
    Website interaction history
  3. How We Use Your Information
    We use your personal information to:
    Process and deliver your orders
    Manage your account
    Process payments and prevent fraud
    Communicate with you about orders and promotions
    Improve our products and services
    Comply with legal obligations
  4. Legal Basis for Processing
    Under UK GDPR, we process your data based on:
    Contractual necessity (order processing)
    Legal compliance (tax and accounting)
    Legitimate interests (marketing and service improvement)
    Consent (where required by law)
  5. Data Sharing and Disclosure
    We may share your information with:
    Payment processors (e.g., Stripe, PayPal)
    Delivery partners (e.g., Royal Mail, DPD)
    Professional advisors (accountants, lawyers)
    Government authorities (when required by law)
    We never sell your personal data to third parties.
  6. International Transfers
    Your data may be transferred outside the UK, but only to countries with adequate data protection standards or under appropriate safeguards.
  7. Data Retention
    We retain personal data only as long as necessary for:
    Order processing and customer service (3 years)
    Legal and accounting requirements (7 years)
    Marketing purposes (until consent withdrawn)
  8. Your Rights
    Under UK data protection law, you have the right to:
    Access your personal data
    Correct inaccurate data
    Request data deletion
    Restrict or object to processing
    Data portability
    Withdraw consent
  9. Cookies
    We use cookies to:
    Remember your preferences
    Analyze website traffic
    Improve user experience
    Enable shopping cart functionality
    You can manage cookie preferences through your browser settings.
  10. Data Security
    We implement appropriate technical and organizational measures to protect your personal data, including:
    SSL encryption
    Secure payment processing
    Regular security assessments
    Staff training on data protection
  11. Children’s Privacy
    Our Site is not intended for children under 18. We do not knowingly collect data from children.
  12. Changes to This Policy
    We may update this policy periodically. The updated version will be posted on our Site with a new effective date.