Privacy Policy

Last Updated: 20 January 2026

Welcome to AURORABELLE LTD (“we”, “us”, “our”). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or make a purchase from https://aurorabelle.top (the “Site”).

By using our Site, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following categories of personal information:

a. Information You Provide Directly

  • Name, email address, telephone number
  • Billing and shipping address
  • Order details and account information
  • Payment information submitted through secure third‑party payment processors (We do not store full card details.)

b. Information Collected Automatically

  • IP address, browser type, device type, operating system
  • Pages viewed, time spent on the Site, referring URLs
  • Cookies and similar tracking technologies

c. Information From Third Parties

  • Analytics data from Google Analytics
  • Advertising data from approved marketing partners
  • Payment confirmation from payment processors

2. How We Use Your Information

We use your personal information to:

  • Process and fulfil orders, returns, and refunds
  • Communicate order updates and respond to support requests
  • Improve and personalise your shopping experience
  • Analyse Site performance and user behaviour
  • Detect and prevent fraud or security risks
  • Comply with legal and regulatory obligations

3. Legal Basis for Processing (GDPR / UK GDPR)

For users in the UK and EU, we process personal data under the following legal bases:

  • Contractual necessity: To fulfil your orders
  • Legitimate interests: To improve our services and prevent fraud
  • Legal obligation: To comply with tax, accounting, and regulatory requirements
  • Consent: For marketing communications and non‑essential cookies

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your browsing experience.

Your Choices

  • You may accept or reject non‑essential cookies
  • Essential cookies are required for the Site to function
  • You may disable cookies in your browser settings, though some features may not work properly

5. Third‑Party Services

We work with trusted third‑party providers, including:

Analytics

  • Google Analytics
  • Google Merchant Center

Payment Processors

Bancontact, BLIK, Mbway, Multibanco, Mybank, Payconiq, PayU Poland, Skrill, Trustly, TWINT (These providers do not share full card details with us.)

Shipping & Logistics

  • Royal Mail, DHL, USPS, China Post, and other carriers

These third parties may collect limited information necessary to perform their services. We require all partners to comply with applicable privacy laws.

6. How We Share Your Information

We may share your information with:

  • Payment providers to process transactions
  • Shipping partners to deliver your order
  • Service providers who support our operations
  • Legal authorities when required by law
  • Marketing partners only with your explicit consent

We do not sell personal information to third parties.

7. Data Retention

We retain personal information only as long as necessary for:

  • Order fulfilment
  • Legal and accounting obligations
  • Fraud prevention
  • Customer service

Typical retention periods:

  • Order records: 6 years (legal requirement in the UK)
  • Marketing data: Until you withdraw consent
  • Cookies: As defined in our Cookie Policy

8. Your Rights (GDPR / UK GDPR)

Depending on your location, you may have the right to:

  • Access your personal data
  • Request correction or deletion
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability
  • Opt‑out of marketing communications

To exercise your rights, contact us at support@aurorabelle.top.

9. Data Security

We use SSL/TLS encryption and reasonable technical and organisational measures to protect your information. However, no method of online transmission is 100% secure.

10. Children’s Privacy

Our Site is not intended for individuals under 16 years old. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision.

12. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact:

AURORABELLE LTD 📧 Email: support@aurorabelle.top 📍 Address: 71–75 Shelton Street, London, United Kingdom 📞 WhatsApp: +44 7511 328256